Packaging Branding Project
Odette Beauty
Neida Sandoval
Capstone Project
Clear Mission Statement
Beauty is uplifting, honest, and timeless.
This project is about creating a packing design for a beauty line where it encompasses the true meaning of confidence and sustainability with inspiration coming from vintage cosmetics. The designs will be feminine yet vintage inspired, simple yet thoughtful, and extraordinary yet creative.
Target Audience
Cosmetic enthusiasts who have a keen eye to vintage cosmetic designs and they’re unique trademarks. Odette Beauty will bring attention to the past ways of packaging to bring the modern cosmetic enthusiasts new hopes of revivals and homages into their everyday routine.
Colors
Typography
Early Concept
The initial idea was to create something that is not often seen today in the market with the minimalistic packaging. I was deeply inspired by vintage packaging, dating back to the Victorian days up until the 80’s. Through extensive research, I was able to create something that was unique not only to me but to my audience as well.
Paper Designs
The following design can be implemented in packaging lining, gift bags, merch and tissue and wrapping paper for the brand. They represent the identity of the brand by demonstrating unique patterns and design that can be made from 100% recyclable material.
Heart Diamond Lace
Hearts + Ribbons
Odette Floral
Orchid Diamonds
Texture 01: Serenity Blue
Texture 02: Espresso
Texture 03: Antique Lace
Texture 04: Blushing Pink
Concept Photography
The following products serve as the product dimensions photography concept idea. They capture the perfect essence of vintage, unique and whimsical that Odette Beauty brings to the cosmetics market.
